OUR PHILOSOPHY

Due to our family tradition our company attracts people who are absolutely passionate about coffee and focused on professional service. Confidence, sustainability and quality assurance define every aspect of our work and the coffee trade. Our main goal is to serve our customers with the very best coffee pleasure.

OUR CORE VALUE: HUMANITY

Providing highest quality in every stage of the value chain is our main goal. Long-term, trustworthy partnerships are the bedrock of our quality products. Above all, cooperation and appreciation are the core of our corporate philosophy. Quality, sustainability, humanity and passion are the pillars of our popularity and success – and the result of our joint efforts.

We want our customers to enjoy unforgettable moments of pleasure in our Coffeeshop Company® outlets. To achieve this goal, we provide best possible training for our service staff. Here, motivation, enthusiasm and service orientation play a significant role. By providing permanent training for our franchise partners and their employees, we allow for the success of our franchise outlets and our high quality standards.

SETTING THE BENCHMARK FOR SUSTAINABILITY

For us, reliable, trustworthy partnerships begin on the farm. That is why we purchase our coffee through direct trade with our partner farmers in the coffee growing countries. Thus, we set an example for sustainability from the very beginning.

In our view, sustainability means: taking only as much from mother nature and the economic cycle as is required. Thus, we want to make sure that future generations have adequate resources and equal opportunities. We live in harmony with nature and the people living within – this is the guiding principle of all our actions and our corporate philosophy.

DIRECT TRADE IS OUR TRANSPARENCY STANDARD

By means of direct trade, we succeed in maintaining personal relationships with our farmers in the coffee growing countries, thereby setting these transparency standards as a benchmark in coffee trade. We support local projects on or around our partner farms, thus being on the spot whenever help is needed.

Mutual understanding, confidence and our common passion for perfect coffee – these are the requirements to guarantee our highest quality products from 100% high-grown Arabica coffee beans. All partners of Coffeeshop Company® share our philosophy based on sustainable farming and the values for social, economic, human and ecologic well-being.

CORPORATE HISTORY
OUR IDEA
OUR WORLDWIDE NETWORK