Advantages

The concept of the Coffeeshop Company demonstrates notable advantages compared to competitors on the market, which are presented below:

Experience and Knowledge of the Market
The sister enterprise, the Alexander Schärf & Söhne GesmbH, has been present on the Austrian market of coffee- and espresso machines, for over 50 years, with great success and possesses precise knowledge of the market. Over decades, the company has acquired know how, which made it to be recognized market leader in the area of technology and quality, in Austria. For a few years now, the German and Swiss regions have successfully been worked on, too.

Symbiosis of Machines and Coffee
No one competitor can demonstrate the core competence of the company, namely the knowledge of the requirements for the preparation of a perfect cup of espresso coffee, in such a density and quality, like the Coffeeshop Company. A unique element of the exclusive position of the Coffeeshop Company on the market is the fact that the company both possesses profound experience in the field of espresso machines and the roast and preparation of coffee.

Successful Trial
The successful trial of the in-house franchise shops demonstrates the high approval of the concept by the target group. The sensitive phase of the concept's market launch has already been completed, and necessary adjustments had mainly been made in the past.

For the future, we expect only few adaptations concerning the needs of consumers, however, without creating notable insecurity factors.