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Development

The Concept becomes a Success

1999
The opening of the first Schärf Coffeeshop in Vienna was a decisive moment for the Schärf group of companies; the early market entry requiring a strong foundation to be laid for the young subsidiary. The perfectly planned sophisticated concept helped the Coffeeshop Company toward great success from the start however, the opening of further Schärf coffee shops in Vienna and eventually throughout Austria was driven by this success.

2000
Die Coffeeshop Company gains the US American Carnival Cruise Line as a cooperative partner; their cruise ships now carrying a unique Coffeeshop Company Corner allowing the Coffeeshop Company to carry the modern, trendy character of its concept and perfect coffee out into the world.

2001
The Coffeeshop Company becomes an independent company within the Schärf group of companies. The first mobile Coffeeshop for event catering is launched. The first franchisees conclude contracts with the Coffeeshop Company.

2002
The number of Coffeeshop Company shops rises to a total of six across Germany and Austria and the rapid expansion continues. A second mobile Coffeeshop is launched and Schärf Coffeeshop Corners are already operating on 11 cruise ships.

2003
The development is unstoppable: 17 new Coffeeshop Company shops are opened in Austria and Germany. As a proof of the unique and youthfully modern implementation of the Coffeeshop Company concept the magazine "Der Konsument (The Consumer)" awards the Coffeeshop Company as the test winner over all coffee shop providers in the competition.

2004
The newly introduced "Lounge concept" for Schärf Coffeeshops with service is well received by both customers and affiliates. The rapid development sees no end continuing with the opening of ever more Coffeeshop Company shops. Once again the Coffeeshop Company recognises the trend in advance. From 2004 expansion is targeted at the new member states of the European Union and the Arabian market. A step which may be seen as an enormous development not just for the company itself, rather also as a booster of European integration. The enormous opportunities in the new member states are immediately recognised.

2005
An impulse goes through the entire Schärf group of companies. The brand new company headquarters, Schärf World - The Art of Coffee opens its gates bringing a modern, interactive and youthful representative centre and the new company "think tank" into life. A welcome side effect being that the Coffeeshop Company now extends to 84 shops.

2006
A "master contract" is concluded guaranteeing the Coffeeshop Company the opening of a further 150 shops within the next decade. The first shops in Istanbul are opened. There are now 100 locations around the world, primarily in Austria, Germany, Poland, Slovakia, Czech Republic, and Hungary.

2007
Besides the new lifestyle product coffee the proprietary tea concept dubbed "Art for Tea" is now also offered by the Coffeeshop Company, an enormous enrichment for the young emerging Coffeeshop Company. Art for Tea captivates through the extravagant combination of art and natural ingredients. Perfect taste guaranteed.

2008
The Coffeeshop Company grows to around 180 Shops across 13 countries including Austria, Germany, Turkey, Slovakia, Poland, Czech Republic and Russia.

2012
278 Coffeeshops across 23 countries including Mexico, Egypt, China and United Arab Emirates. Anyone who thinks this is the beginning of the end of expansion should think again; expansion of the youthful company continues apace...

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