HOME IN VIENNA & FROM THE FARM INTO THE CUP
The main approach of the COFFEESHOP COMPANY shop design is to communicate two concepts to the customer: HOME IN VIENNA and FROM THE FARM INTO THE CUP.
The “HOME IN VIENNA” concept is represented by a high-end elegant shop appearance: Telling the story of the birthplace and origins of original Viennese coffeehouse culture, it is intended for locations and areas with a more conservative and higher-income customer base.
The “FROM THE FARM INTO THE CUP” story is the cooler and trendier design line, intended for a younger, slightly more progressive crowd / customer base. This slogan also represents one of our core principles: to guarantee highest quality at every step of our value chain and a sustainable, trustworthy and respectful partnership with our farmers in the coffee-growing countries.